Men don’t want complicated routines with five creams. Major brands like Clinique for Men or Biotherm Homme offer compact lines, but many are still geared toward younger men. Men 40+ need simple, effective, and premium solutions.
A smart routine comes down to three steps:
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Cleanse – with a mild mousse cleanser.
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Hydrate & protect – with an anti-age cream to reduce dryness and fine lines.
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Targeted care – with an eye cream to combat puffiness and dark circles.